Richard Seymour

Mr Richard Seymour is a great and successful designer, yet humble and jovial great man. He is also the founder and company director of Seymourpowell, an award-winning company based in London. I am really grateful that I could attend the talk by him in September this year at a secondary school.

He shared with us his perspectives on Design thinking in the 21st Century. He summed up in the statement, ‘

Design thinking is a process for practical, creative (non-linear, chaotic, ‘nuclear’ thinking) resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity, and rationality to meet user needs and drive business success.

He also shared his experience in his design project and how important it is to consider ‘emotion’ when designing a product. His company came up with the idea of Baby G watches for the ladies. Clearly, a generic watch does not appeal to female. It is necessary to differentiate to meet the needs of others. For example, I like pink and purple colour. I do not really like to wear big metallic watch.

To find out more about Seymourpowell, visit this website
http://www.seymourpowell.com/